Social networking sites are have grown tremendously over the last five years, and sports teams and players are taking advantage of this new marketing medium. In the last year teams, as well as individual athletes have set up accounts on sites such as Facebook and Twitter. Not just to market their products and talents, but to make personal connections with their fans. With these sites teams and athletes are able to connect with fans through post and messaging available on these networking sites. Since these sites are extremely popular and free, it is a cost effective way to build their networks. These sites are not only used to connect to fans, but also to attract fans. Organizations and athletes offer contest where they will give away free merchandise, game used gear and even trips. For example, the other week while I was on my Twitter account Brandon Phillips, the second basemen for the Cincinnati Reds, was giving away an all expenses paid trip to three spring training games in Arizona. Who ever answered his question correctly first would win the trip. This is just one of many ways teams and athletes are marketing their selves and their teams through networking. It is not just professional teams and athletes doing this, it is also performed on the collegiate level as well. Collegiate sports programs are giving live post from sporting events and reminding their fans of games and promotional nights that are being offered. This market has become very popular, but I can only see it becoming more used in the years to come.
Social networking sites are have grown tremendously over the last five years, and sports teams and players are taking advantage of this new marketing medium. In the last year teams, as well as individual athletes have set up accounts on sites such as Facebook and Twitter. Not just to market their products and talents, but to make personal connections with their fans. With these sites teams and athletes are able to connect with fans through post and messaging available on these networking sites. Since these sites are extremely popular and free, it is a cost effective way to build their networks. These sites are not only used to connect to fans, but also to attract fans. Organizations and athletes offer contest where they will give away free merchandise, game used gear and even trips. For example, the other week while I was on my Twitter account Brandon Phillips, the second basemen for the Cincinnati Reds, was giving away an all expenses paid trip to three spring training games in Arizona. Who ever answered his question correctly first would win the trip. This is just one of many ways teams and athletes are marketing their selves and their teams through networking. It is not just professional teams and athletes doing this, it is also performed on the collegiate level as well. Collegiate sports programs are giving live post from sporting events and reminding their fans of games and promotional nights that are being offered. This market has become very popular, but I can only see it becoming more used in the years to come. 
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