Ticket Pricing

In today's economy, ticket pricing and the strategies for coming up with what price to sell tickets at has become the importance to sports teams and programs.  Not everyone has the money to fork out money to go see sporting events.  So given the case, would you rather sell ten thousand tickets for two dollars or sell one thousand tickets for twenty dollars, you would have to understand the market you are working with and the level of sport involved.  If given this situation there are many factors that you would have to consider because you would not want to sell tickets for two dollars if you could get twenty for them.  In the case of trying to sell tickets to a college lacrosse game, you would have to choose the option for selling ten thousand tickets for two dollars a piece.  Since lacrosse is not a very popular sport like college football is, you would have to try to attract as many people as possible by offering cheap ticket prices.  For the most part college students are not the richest demographic in the population so asking them to come to a college game and pay twenty dollars would not work.  This would be true for most college athletics besides the major Division I basketball and football games.  These sports are high in popularity and people would pay twenty dollars to watch future pro football or basketball players play.  In the case of most professional athletics, it seems more viable to sell one thousand tickets for twenty dollars.  The reason being is that these professional sports are extremely popular and people want to see these great athletes play.  In some cases fans would pay hundreds of dollars to see their favorite professional athletes play, so being asked to sell a thousand tickets for twenty dollars would be fairly easy.  Given these two examples it shows that given this situation for selling tickets, you have to consider the demographic you are trying to attract and the popularity of your team or sport before deciding.