After reading about the elements that go into getting sponsored by the Coors Company. While nothing really suprised me about what types of events they sponsor, it was the depth in which they go to see if the event qualifies. Coors will only sponsor events that score high on the beer drinker index survey, which practically means it must have the stigma of having alcohol involved. The biggest thing that I learned from reading about the Coors Company sponsorship requirements, and that was the requirement for television coverage and a governing body (NASCAR) in charge. This is somewhat different than other beer companies, most others will put their name on many events that do not have television coverage. With these requirements it somewhat limits the Coors Company to the type of events that they can sponsor. These limits that they have with their requirements is they will not be able to sponsor any type of high school or big youth sporting event. While it limits them in that respect it also opens many doors for them. These opportunities spread into sponsoring many college sporting events and the opportunity to get in to larger professional sporting events. With that being said lets take a look at what events appeal to just FedEx, events that appeal to just Coors and events that would appeal to both. Let us start at what events appeal to the Coors Company, but not FedEx. Since we now know that Coors likes the event to be high on the beer drinker index, events that would appeal to them would be NASCAR races, rodeos, beach volleyball tournaments and the NHL. The reason these events are so appealign to Coors is that thereis usually alot of alcohol consumed at these events and these sports are usually watched by the average person. This is why it does not appeal to FedEx because they are looking for the CEO of the company instead of the average Joe. That leads us to what type of events appeal to FedEx, but not to Coors. These type of events would consist of NCAA sporting events, the Little League World Series and PGA golf tournaments. These are usually events that are very respected and they draw in many higher class people and would fit into what FedEx is trying to accomplish. There are many
different opportunities for both companies, but both of these companies could benefit from some of the same events. These events you could possible see both of these companies sponsor would be the Olympics, the National Football League, Major League Baseball and the World Cup. These companies for the most part are very different, but they do share many similarties. In the end both companies are trying to strategically sponsor events that will help them recieve a huge return on their investment.
After reading about the elements that go into getting sponsored by the Coors Company. While nothing really suprised me about what types of events they sponsor, it was the depth in which they go to see if the event qualifies. Coors will only sponsor events that score high on the beer drinker index survey, which practically means it must have the stigma of having alcohol involved. The biggest thing that I learned from reading about the Coors Company sponsorship requirements, and that was the requirement for television coverage and a governing body (NASCAR) in charge. This is somewhat different than other beer companies, most others will put their name on many events that do not have television coverage. With these requirements it somewhat limits the Coors Company to the type of events that they can sponsor. These limits that they have with their requirements is they will not be able to sponsor any type of high school or big youth sporting event. While it limits them in that respect it also opens many doors for them. These opportunities spread into sponsoring many college sporting events and the opportunity to get in to larger professional sporting events. With that being said lets take a look at what events appeal to just FedEx, events that appeal to just Coors and events that would appeal to both. Let us start at what events appeal to the Coors Company, but not FedEx. Since we now know that Coors likes the event to be high on the beer drinker index, events that would appeal to them would be NASCAR races, rodeos, beach volleyball tournaments and the NHL. The reason these events are so appealign to Coors is that thereis usually alot of alcohol consumed at these events and these sports are usually watched by the average person. This is why it does not appeal to FedEx because they are looking for the CEO of the company instead of the average Joe. That leads us to what type of events appeal to FedEx, but not to Coors. These type of events would consist of NCAA sporting events, the Little League World Series and PGA golf tournaments. These are usually events that are very respected and they draw in many higher class people and would fit into what FedEx is trying to accomplish. There are many 
different opportunities for both companies, but both of these companies could benefit from some of the same events. These events you could possible see both of these companies sponsor would be the Olympics, the National Football League, Major League Baseball and the World Cup. These companies for the most part are very different, but they do share many similarties. In the end both companies are trying to strategically sponsor events that will help them recieve a huge return on their investment.
No comments:
Post a Comment