Honda Center Partnership Opportunities

The Honda Center is one of the premier sports and entertainment center in the world by welcoming nearly 1.7 million guest a year.  This provides a great opportunity for the center to create long time relationships with many companies and can make a lot of money doing it.  Their state of the art center offers multiple opportunities to display advertisements for many different companies at once.  On top of that their prime location right off Freeway 57 offers the opportunity to reach people who may never even go to an event in the Honda Center.  The Freeway 57 Marquee would be very easy to sell because of the easy visibility it has from the highway.  The set up that the arena has for advertising areas is prime for the guest in the events as well.  First would be the Honda Vision scoreboard that hangs in the middle which has four upper panels for advertisements, as well as four lower panels that provide the same space.  In addition to that the arena has four corner panels, four center scoreboard panels and two 360 degree LED rings that offer fully animated branding opportunities.  When there are hockey games at the arena it offers for even more signs.  These signs are located on the the bench and penalty boxes for both teams, as well as the four dashboards that are part of the rink.  As you can see, with the amounts of guest that the arena houses every year and the amount of signage that the arena can house offers a great opportunity for the arena to make a profit and its partners as well.

While the arena does have the opportunity to advertise all over, there is a chance that over-commercialization could detract from exposure benefits for clients.  When there are signs from ten different companies all over the arena it would be hard for guest to really take in all of the signs.  There would come a point that people would just start ignoring them.  For me, when I am at an event such as a MLB game or an NFL game I get tired of all the advertisements that they flash on the boards and the announcements they make about the teams partners.  I just think when it comes to advertising in a venue such as the Honda Center, less is more and the over advertising could harm the effectiveness.