Companies around the globe are buying names of stadiums and even games between teams in order to get their name out to potential customers. This is no tiny bill when companies try to buy the naming rights, they are forking out million and millions of dollars to get their name out. One of the biggest examples of this in the sporting world today would be the the Bowl Championship Series in college football. This series consist of four different bowl games in which all of them are have naming rights attached to them which include the Tostitos Fiesta Bowl, the All-State Sugar Bowl, the Discover Orange Bowl and the Rose Bowl Presented by Vizio. This is just one example of many where companies buy the naming rights for certain events. However, the rising tren
d in sports advertising and revenue generation is selling the naming rights of a stadium. It seems today that almost every stadium has a name that represents a business or organization. For some people it just does not seem the same with their favorite stadiums change the name to some multi billion dollar business. For many Indians fans their stadium has been known mostly by the name Jacobs Field, until 2008 when the organization sold the naming rights to the Progressive Insurance agency for $3.6 million annually until 2023. While the name is now Progressive Field many fans still call it by its old name Jacobs Field. While I understand why companies sell the naming rights for stadiums, you have to think it ruins so many fan's prospective towards the organization. Now a days it seems to be a trend among many college and professional teams except a couple universities, which include Notre Dame, Ohio State and Michigan. Either the university officials of both Michigan and Ohio State have not realized the trend yet, or they want to preserve the integrity of the 107 year old football rivalry. The universities probably have realized they could sell off the naming rights for millions of dollars, but choose to keep the games rich history in their hands and not some one else. While there are some options for these two schools could explore if they ever wanted to have the games naming rights auctioned off. Some of their options would include companies with rich histories in our country, which would tie in to the rich history the rivalry brings with it. A couple companies that come to mind would be General Motors and John Hancock. These two companies fit the description and really ties into the history of this game that I explained earlier. This also ties into why there are still major college athletic programs who have not sold off the naming rights for their stadiums. With the rich and old history of college football, which has been going on much longer than professional football, stadiums have names that make their programs prestige. Certain stadiums have names s
uch as the Horseshoe (Ohio State), The Big House (Michigan) and the Swamp (Florida). The way that these universities see it is that they already bring in profit from their programs, why ruin the tradition that they have with the names of their stadiums for and extra $3 million a year. The fans would not like it and it would certainly change the atmosphere of the game that attracts the millions of fans to watch the games. Seriously would you rather hear the announcer say "It's the 108th meeting between Ohio State and Michigan here at The Big House" or "It's the 108th meeting between Ohio State and Michigan here at All-State Stadium"? To me it is a no brainer, and I am glad that the major universities in college sports are not entertaining their options of naming rights.
d in sports advertising and revenue generation is selling the naming rights of a stadium. It seems today that almost every stadium has a name that represents a business or organization. For some people it just does not seem the same with their favorite stadiums change the name to some multi billion dollar business. For many Indians fans their stadium has been known mostly by the name Jacobs Field, until 2008 when the organization sold the naming rights to the Progressive Insurance agency for $3.6 million annually until 2023. While the name is now Progressive Field many fans still call it by its old name Jacobs Field. While I understand why companies sell the naming rights for stadiums, you have to think it ruins so many fan's prospective towards the organization. Now a days it seems to be a trend among many college and professional teams except a couple universities, which include Notre Dame, Ohio State and Michigan. Either the university officials of both Michigan and Ohio State have not realized the trend yet, or they want to preserve the integrity of the 107 year old football rivalry. The universities probably have realized they could sell off the naming rights for millions of dollars, but choose to keep the games rich history in their hands and not some one else. While there are some options for these two schools could explore if they ever wanted to have the games naming rights auctioned off. Some of their options would include companies with rich histories in our country, which would tie in to the rich history the rivalry brings with it. A couple companies that come to mind would be General Motors and John Hancock. These two companies fit the description and really ties into the history of this game that I explained earlier. This also ties into why there are still major college athletic programs who have not sold off the naming rights for their stadiums. With the rich and old history of college football, which has been going on much longer than professional football, stadiums have names that make their programs prestige. Certain stadiums have names s
uch as the Horseshoe (Ohio State), The Big House (Michigan) and the Swamp (Florida). The way that these universities see it is that they already bring in profit from their programs, why ruin the tradition that they have with the names of their stadiums for and extra $3 million a year. The fans would not like it and it would certainly change the atmosphere of the game that attracts the millions of fans to watch the games. Seriously would you rather hear the announcer say "It's the 108th meeting between Ohio State and Michigan here at The Big House" or "It's the 108th meeting between Ohio State and Michigan here at All-State Stadium"? To me it is a no brainer, and I am glad that the major universities in college sports are not entertaining their options of naming rights.
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